Good ideas are not necessarily good business models. Good business models on their own do not guarantee success either. You need both an idea and a viable business model before embarking on the most challenging and difficult task of execution. Only then chances of success outweigh those of failure.

When contemplating launching a new business, the most common mistake made by founders is to focus on the idea. Typically, this is the founders’ focal point and where they allocate most of their resources often at the expense of business model  and execution which are equally, if not more important.

Often, enthusiasm and conviction instead of becoming a driver and a positive force drift towards self-righteousness and complacency. Keeping and open mind is key, outside constructive criticism is a must.

SERPENT will be your sounding board. We will help you move from idea to business model and provide tangible support with your execution. We will advise you on outsourcing certain functions, cost sharing, overhead reduction, revenue sharing  and partnerships. Interesting ideas will get our full attention and support.